Ruby
Ruby is a cult-favorite hibiscus water brand. As first hire, Barr built the brand from its earliest days into a national name.
[ THE PLAYS ]
The collabs.
Limited-edition drops with Cash App and Public Records sold out in hours and earned 12M+ media impressions.
The shelves.
Built the retail roadmap that landed Ruby in Whole Foods nationwide, Erewhon, and the Four Seasons New York — in under 12 months.
The brand.
Refreshed positioning and identity; unaided awareness tripled ahead of the next fundraise.
