Perfectly Imperfect
Perfectly Imperfect started as a newsletter and is now pi.fyi — a social platform built on real recommendations from real people. We run partnerships and special projects.
[ THE PLAYS ]
The playbook.
Built the partnership program from scratch — pricing, packaging, pipeline. $300K+ in incremental revenue in the first six months.
The Guides.
Created PI’s editorial format: repeatable, sponsorable, and a reliable driver of engagement and revenue.
The packages.
Multi-channel deals across newsletter, social, and events that average a 4.6× return for partners.
