Walmart
Walmart is evolving from retail giant to cultural platform. On the COLLINS team, we worked on the strategic foundations of its Brand World.
[ THE PLAYS ]
The synthesis.
Distilled stakeholder interviews, customer research, and campaign performance into the strategic findings the Brand World is built on.
The narrative.
A cultural narrative grounded in Walmart's founding idea — the best things, available to everyone — built to hold fashion, food, sports, and entertainment in one coherent worldview.
The filter.
A cultural arenas map and IP framework: where Walmart plays, owns, shares, or stays out — and what every collaboration has to answer before it ships.